Blockchain Backlink.org is a website that shows the quality of links created by various blockchain-related domains (e.g., Bitcoin, Ethereum, Litecoin) and gives estimated backlink values for websites across different verticals – be it owned by a company or personal blog. What’s more interesting than numbers and statistics for business promotion, however, is what this site does not show. While examining this data for yourself, try to break down the meaning of terms like “blockchain” and “cryptocurrency” into layman’s terms so you can get a better understanding of the background behind these terms and start understanding why certain websites are important to your audience (or worth linking to).
1. Understand the basics of blockchain and cryptocurrency
The website is not very wordy with explanations, so it’s best that you take a minute to read through the website’s own explainer page before diving into analysis. We’ve provided a quick summary below: A blockchain is a list of successive information records that are linked together and secured by cryptography. Think of it as a spreadsheet (like an Excel sheet) but instead of being on your computer or in the cloud, it’s stored on every computer with access to the internet so everyone can access it at any time, no matter how big or small. With this said, cryptocurrencies are digital tokens that are used for financial transactions over blockchain networks. The most famous example being Bitcoin.
2. Identify which domains are important for your industry
As mentioned in the previous paragraph, a blockchain is a list of successive information records that are linked together and secured by cryptography. The most famous application of blockchain technology is Bitcoin or cryptocurrency but there are many other applications of this technology that you can think of, such as any kind of database where data needs to be shared by multiple parties. Using this information, you should be able to figure out which websites are important for you to link to based on your industry – whether it’s cryptocurrency news sites, blockchain technology news sites, or even cryptocurrency forums (just to name a few). Find our site list here.
3. Start building a solid foundation of links with competent websites
Once you’ve figured out which domains are important for your industry (see Step 2), start by linking to these domains from your own website on relevant pages, especially your home page. Make sure that you don’t use the same anchor text over and over again so they can help in building a diverse portfolio of backlinks.
4. Link out to several different websites that focus on blockchain technology and cryptocurrency
Besides linking out to other industry-related websites, link to multiple other blockchain news or cryptocurrency news sites or forums but be mindful of not overdoing it. You don’t want too many of your links leading to the same website.
5. Monitor your backlinks and continue to build your portfolio of authoritative links
A good way to monitor backlinks is by using the MajesticSEO website. However, the Backlink will not be displayed unless you purchase a membership (they offer a 30-day free trial). Lastly, simply monitor any changes that occur with your backlinks in order to stay on top of things and manage your links properly.
6. Link out to your own blog posts
Using the same anchor text that you used on the other pages, link out to or share one of your blog posts with relevant backlinks. For example, if you wrote an article about blockchain technology, then try to link it to cryptocurrency news websites. Make sure not to overload your manual backlinks!
7. Do not build any links with websites related to things such as gambling and violence
Ideally, you want to focus on building links with relevant sites across different industries and verticals (with a focus on blockchain technology and cryptocurrency), but there are some things that you want to stay away from. Don’t ever link out to any type of website that promotes violence (e.g., violence towards animals) or gambling-related websites or forums.
8. Do not rely only on blockchain backlinks
While these backlinks are important, they should not be your only sources of acquiring backlinks to your website. These are only a few examples of many other types of backlinks that you should be creating as well (such as press releases).
9. Link out to other websites in your industry or verticals (but choose wisely!)
Going back to the beginning of this article, the goal of acquiring backlinks is to help people get a better understanding of your website and what your blog posts are about. This will increase the chances for people to click-through to your website and become readers or even customers. So when you’re linking out to other websites, make sure that they are relevant to your industry or vertical so readers can easily find you without having to search for you in different ways (e.g., by being on page 5 of Google).
10. Make sure to link out to other websites that have a good amount of Domain Authority
This is not so much a backlink strategy with bitcoin as it is advice on which types of websites you should be linking out to. You should always be mindful of your audience when linking out to other sites and choosing which websites to build links with – in short, you don’t want your readers to struggle finding you because they got lost on an unrelated website. Therefore, make sure that the website you’re linking out to has a decent Domain Authority (at least 30+).